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Fantuan Delivery is an online food ordering and delivery platform which facilitates instant delivery and pickup services of various types of products and items.

UX/UI Designer, Graphic Designer | Website | 2021 Winter | Sketch, AI

Summary

Food is essential to our well-being. And for some of us, eating is more than just a way to stave off hunger. It’s a hobby. The fast pace of modern life makes it no longer easy to eat. We need a product that can help us enjoy food conveniently and efficiently while we are busy with work and life. Fortunately, that’s really what I’m working on.

Existing Design

What was the problem?

  1. The old version of the website is just a product display platform and does not realize the function of allowing users to order food online
  2. Outdated design styles do not meet the current aesthetic
  3. The function is too limited and the display of the brand is not comprehensive

User Goals

  1. Let it be possible for our customers to order great meals on the website
  2. Make an evolution of Fantuan current brand and provide a strong brand vision
  3. Expand the use function of the website and connect with other city businesses that have been developed

Solutions

After talking with people about their experience and expectation about the food delivery product, I figure out some pain points and challenges faced by the users when they order online. So I made this user-centred solution chart hoping to make it easier for our customers to make this ordering behaviour.

1. Order Online – User Goal 1

2. Brand Evolution – User Goal 2

Vision Concept:

  • A vision that is flexible and contemporary
  • An evolution of Fantuan’s current brand

A modern, simple and convenient online food ordering platform

Working on a company’s website requires a branding direction to guide through design decisions as well as maintain a consistent presence.  I decided to kick off the project by collecting the company’s goals, stories, missions and ideal look & feel.

By researching our competitors, I found most of them presenting themselves in an innovative and smart technology brand image.

With an opportunity to stand out among all competitors, we decided to move on to tell stories that tie closely with Fantuan’s brand purpose- to help people feel better in a simple, healthy, and convenient environment.  The theme focuses on a fresh, easy and clean theme.

3. Function Expendation – User Goal 3

  • To view other partner cities
  • To choose to become a merchant
  • To choose to become a courier
  • To choose to know more about Fantuan

Wireframes

Simplified Style Guide

Typography:

Main Colour:

Text colour:

Illustrations:

Food:

Coming Together